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Franchise Information

Health & Wellness
A Trillion Dollar Industry!

Perhaps the Fastest Growing and One of the Largest Business Opportunities in the United States as well as around the world! It’s being fueled by the astounding 77.7 million Baby Boomers ages 45 to 65 years young! They have the means and the way. This (oftentimes) affluent group isn’t the norm we all grew up with. This Boomer Age doesn’t want to band-aid health challenges, they want to take care of themselves, they want to be pampered, they are into prevention, enhancing their quality of life, extending their lives and getting back status quo in regards to their health and wellness. This is what Health & Wellness means to them, not the business of sickness and disease as we all may have had mild to serious experiences with in the past. The Baby Boomers are an educated group of individuals who know that going to the Hardware Store for their Wellness Answers has not worked, so why keep going? They have sought and continue to seek other answers of a more natural realm, especially since they may have tried every other synthetic or “un-natural” venue to little or no avail. Their influence on their children-the younger generation is like no other in history.

Energy Essentials™, A Sanctuary for Fitness, Cleansing, Weight Loss & Rejuvenation, is at the forefront of this revolution. With approximately 70% of the population suffering from some type of chronic health challenge, many continue to look for natural, alternative answers. We are seeing that the heart of most health challenges have proven to be nutritional deficiencies, systemic toxins, inactivity and stress. While we clean and service our cars, pets and houses we have seriously neglected our own bodies. In Europe, to keep fit, cleanse the body, nourish it, hydrate it properly, nurture it, and take time for healing - it is the way of life for abundant living! Looking to ancient Chinese wisdom, if one cleans, strengthens, nourishes, nurtures, helps heal & rejuvenate their various organs, glands and tissue with the season changes, one will likely experience an enhanced quality of life due to the reduced toxic overload and rejuvenation throughout their body. This wisdom makes sense to a vast majority of the population as 60% of the population is overweight and 40% is clinically obese.

Why Energy Essentials™?
The centers were inspired by Catie Wyman-Norris and her own needs to heal her long-standing, often life-threatening, health challenges (as well as her baby son's). They were created to help the many people suffering from similar nutritional deficiencies, possible toxic overload, the serious stressors, and inactivity that can be the hallmark of many diseases.

"My biggest health and life challenges have been the greatest benefits for my healthy, happy life!" says Catie.

Catie's rigorous schedule as a mama, lecturer, researcher, national television and radio wellness advocate, and formulator of whole good supplement had been a testament to her life philosophy and burgeoning energy and vitality. Energy Essentials™ became Catie’s mission due to the overwhelming demand and positive response to the programs.

"Never in history have we experienced so many pollutants, stresses, and diminished fitness levels while suffering from a serious compromise in our nutrition. This is a lifestyle where the journey can feel and be great!"

What does Energy Essentials™ do?
Energy Essentials™ Sanctuaries have an optimum success plan pinpointing minor/major nutritional deficiencies, utilizing "whole foods" and "whole food" supplements, regulating your ideal active lifestyle, implementing seasonal cleanses and whole body rebuilding techniques that can bring radiant health, abundant energy, and joy back into your life.

How can I Start an Energy Essential™ Center?
The Energy Essentials™ (plus territory) name, concept, the proprietary programs, and products are licensed to the Licensees. The equipment, training, software (nutritional analysis & accounting), training tapes/DVD's, educational tapes/DVD's, marketing materials, local and national marketing, the ability to buy (special wholesale prices) and sell the specially formulated whole food and herb products and equipment, as well as the continued support and education are provided via the corporate office.

Do I need to be knowledgeable in the Health and Wellness Field?
Although a background in health is helpful, you don't have to know nutrition or health but must have a strong desire to help people and a genuine interest in wellness. You will learn and earn your specialized title of “Wellness and Cleansing Consultant” during the 5 day training takes place at the corporate training centers in Calabasas, CA (see training schedules below). Continued education is updated to all Licensees when needed. An annual meeting of licensees and co-founders takes place (either in Malibu, Calabasas, CA or Scottsdale, AZ) for additional training, leadership awards, outstanding humanity awards, implementing new and better systems and products, and much fun.

Can this be a Home Based Business?
The centers can be either home based or a retail space business. Most are enjoying the American dream of investing in themselves and owning their establishment through a home based operation. Feasability Studies are done which include extensive demographics for each territory to determine the demand, the potential, as well as area growth and potential limiting factors.

What does it require In the Home for a Home Based Business?
The requirements are for 2 rooms and a bathroom all in close proximity and easy to access. Because Licensees don’t have the restrictions of a Franchise, the Sanctuary décor becomes the individual’s choice with approval from the Energy Essentials™ design department. It’s a mutual, logistical choice to insure the ideal set up and standards required for optimum, successful operation.

Are the requirements the same for a Retail Center?
Yes. Research is done to determine the ideal retail space.

What Type of Marketing is Available?
All centers receive a Grand Opening with newspaper, usually radio and T.V. publicity that has been highly effective. The Training Program has extensive marketing tools and strategies to not only jump start the business but to keep a steady flow. Research and experience has shown that the best form of advertising is successfully helping your clients and the referrals that follow abundantly. Catie does several radio shows weekly throughout the country, is a regular on KNX, Los Angeles area Radio Station-one of the most popular stations throughout the country. Topics on her new book, “The Truth About Calcium,” or “Magnetic Miracles”, Will the Real Vitamin C Stand Up?!, and Detoxification for Weight Loss, Whole Foods for Medicine,…. She also does extensive Television including her new infomercial for Veggie Cal being aired nationwide which also promotes Energy Essentials Centers. The Centers PR Firm focuses locally on the markets for radio, television, and print as well as internet promotion of each of the centers. The focus for television is on the local stations to help promote Grand Openings as well as promote various health topics which direct customers directly to the centers. The PR Firms focus for the centers growth is on magazines such as Business Week, Entrepreneur Magazine (highlighting the centers as well as the popularity and growth potential of this novel business), Women’s Magazines, as well as local Journals & Newspapers to promote the centers and the owners.

Do you Need More Marketing in a Home Based Center?
A home based center has the advantage of less overhead and the warmth and coziness which is getting so much acclaim in the press and that is what we will continue to focus on. All centers out of the home have been screened for location, extra care on the demographics as well as the ease of location, location, location as they say in real estate! The marketing tools are as advantageous for either type of center. Success comes from passion and determination in action-that is a fact.

How Much is it to Get an Energy Essential™ Center?
At this time, we are only bringing in Co-Founders. A Co-Founder is like the Board of Director Centers who has a strong desire to continue to perfect the center’s concept, whole food products, and unique procedures. They are the foundation of this great organization and they give feedback to the corporate office to make the centers the best they can be. For that dedication, they receive their centers for a reduced rate of $45,000.

What does that include?
See the above information on what it includes. Basically it does include almost everything you need to get started including the equipment, training, software, DVD’s/VHS tapes for Training and Education as well as other benefits.

Financial Projections

Please note the following realistic projections are based on (conservative) numbers when a Licensee actively works approximately one month of the Energy Essentials™ program. This includes utilizing marketing strategies learned in the training program, utilizing all of the equipment provided, and having an operational working environment. Please note that this is not considered 100% up and running. It would be approximately 60-75% operational (with equipment, services, build out, the learning curve…). The potential for equipment sales was not included in these projections but should not be dismissed either.

DAILY SALES:
CLEANSINGPAYINGCOMPLIMENTARYTOTAL
MODALITY (ct)CUSTOMERS($)CUSTOMERS($)SALES($)
4/2 Hyperthermic$120.00($60.00)$120.00
Far Infra-Red Sauna
3/1 Photonics$330.00($110.00)$330.00
2/1 Super Oxygen$220.00($110.00)$220.00
MODALITY TOTALS$700.00
SUPPLEMENT SALES
1 Cleanse$95.00
2 Super Foods$80.00
3 Misc.$90.00
$265 x 50% = $137.50 Profit
DAILY TOTALS$837.50
WEEKLY SALES: 5 Days x $837.50 = $4,187.50
MONTHLY SALES: 4.3 Weeks x $4,187.50 = $18,006.25
YEARLY SALES: 12 Months x $18,006.25 = $216,075.00

Keep in "your mind" that these are "PROJECTIONS" and should not be confused with "POTENTIALS". Thus, as we let go of limitations that projections can create and embrace what our minds continue to manifest, limitations are vehicles to continued growth and abundance.

With Faith, there is Hope. With Hope, there are Miracles! Expect a Miracle, and do it on Purpose!!!

How Do I get Started?

All Licensee Training Dates are subject to availability.
Make sure you have 2nd and 3rd choice dates.
More training dates may be added throughout the year as need arises.
The Following are Required prior to Reserving Licensee Training Dates.
  • A Signed Licensee Memorandum Contract with any changes to be made.
  • A Licensee Contract that has been Notarized and returned to Energy Essentials.
  • A Deposit in the form of a check, money order or credit card (VS/MC/AMEX) to Energy Essentials.
Training Dates
Training Center Training Date
Calabasas, CA February 23 - 27, 2009
Calabasas, CA April 20 - 24, 2009
Calabasas, CA June 1 - 5, 2009
Calabasas, CA October 12 - 16, 2009

Click here to download the reservation form.(doc)

Please check back often or contact me directly at the address below.
-catie

Catie@energyessentials.com